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- The Pert Group is a consulting and market research firm with offices in Hartford, Stamford, Kansas City, Pittsburgh and London.
- How To Build the Perfect Presentation in 7 Steps
- The 3 Market Research Questions You Should Ask Before Every Project
- What You Don’t Know Could Hurt You: 8 Reasons Exploratory Market Research is Key
- Taking Notes During Qualitative Research Now, Can Make Your Life Easier Later
- How to Create the Perfect Market Research Presentation
- About The Pert Group
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- Planning & Activation
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- Alissa Zupnik
- Allison Polanis
- Beth Nichols
- Cheri Tabel
- Chris Barnes
- Courtney Marinak
- Doug Guion
- Heather Mitchell
- Jason Lazzaris
- Jen McMahon
- Jenna Stoyeck
- Jim Lee
- Josh Monroe
- Julie Rippberger
- Lori Quagliaroli
- Marissa Vidler
- Natalie George
- Regan Mik
- Susan Spaulding
- Wendy Semrau
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The Pert Group Bloggers
Doug is an experienced executive with extensive domestic and international expertise in the areas of team building, leadership development and operations management. He is a strategic thinker and creative problem solver who seeks to empower those around him to help improve the organization.
Allison’s market research work, focused in recent years on restaurant and retail clients, is bolstered by her background in economics and math – she spent one year working at the Federal Reserve Bank. Clients appreciate her ability to consistently provide excellent work, often ahead of schedule. With experience in both quantitative and qualitative analysis, Allison is also an exceptional resource for automation tools.
From ideation to activation, Regan creates a forward-thinking environment for brands to innovate, differentiate and evaluate. No matter what business challenge is being addressed, Regan works toward creative solutions that meet the clients’ needs. Regan’s holistic perspective – combining her social psychology background with secondary, quantitative and qualitative research experience – leads to actionable insights for clients and a clear roadmap for accelerating growth.
With years of success in qualitative research, Jennifer has become the role model of a “conversation traffic cop,” known for her ability to always maintain a professional perspective. She is a relentless perception analyst, continually exploring, probing and understanding human behaviors. Jennifer enjoys tackling business challenges with consumer insight. Whether it’s delving into new product concepts, messaging or taking a brand to the next level, she brings a holistic perspective to each client engagement.
As a moderator who approaches new projects with enthusiasm and curiosity, Natalie has talked with everyone from doctors to farmers about everything from make-up to power tools to chicken feed. Natalie enjoys discovering and developing new ideas. She helps clients see the world through their consumers’ eyes – a view that helps them communicate more effectively about products, services and brands.
Whether handling focus groups, in-depth interviews or bulletin boards, Heather is a problem solver – a strategic partner who quickly investigates the underlying causes of issues and delivers actionable insights. The result? Heather makes a real and powerful difference for clients. Given her communication skills, Heather is an expert in the fluid nature of qualitative dynamics with a wide range of target populations, from youth to blue-collar contractors to C-level executives.
Having worked in all facets of marketing, Alissa brings a valuable big-picture perspective to market research: She has successful experience in everything from the development of marketing strategies to crisis resolution. Alissa’s ability to read a situation and quickly develop a strategic solution – coupled with her positive attitude and commitment to getting every job done right – makes her a tremendous team asset.
With a focus on research that results in action, Chris brings a rare mix of business, government and academic expertise to the table. Recognized and respected as a driving force for positive change, Chris has led groundbreaking research on a wide array of policy topics, advising business and government leaders on issues ranging from economic recovery to healthcare reform.
Beth is a tenacious researcher, excellent communicator and respected strategist. Her ability to solve problems, organize teams and find the right words for everything earns admiration and kudos from colleagues and clients alike. Beth has gained incredible, well-rounded experience over more than 25 years as an entrepreneur, writer, researcher, strategist, investor, and editor.
Cheri is a tenured marketing professional with strategic prowess in scoping large, critical initiatives and moving them forward with group consensus. Cheri's ability to synthesize information and deliver insights serve her well in leading The Pert Group’s marketing initiatives. She is respected by clients and colleagues for her passion and commitment to delivering results through marketing and communications.
Courtney’s varied background in project management, sales and business development translates into looking at things from a client’s perspective, which equates to greater success. Courtney recognizes the challenges that face businesses and brands and she finds solutions for their critical questions. An energetic problem solver, her positive attitude and ability to thrive under pressure makes her a great team asset.
Along with a keen ear for the customer’s voice, Marissa draws on her broad research background and industry experience to quickly grasp client and project needs. She is known for her ability to combine custom research capabilities into a powerful arsenal of targeted solutions. Marissa shares her passion for success with all her clients, consistently delighting them with creative insights and actionable results.
Wendy brings a wonderful blend of attention to detail and a big-picture focus to every initiative, consistently helping to meet clients’ needs. Her projects move forward smoothly and efficiently, on time and on target. A seasoned market researcher, Wendy is an expert in brand health tracking and copy testing, with experience in quantitative research in FMCG and pharmacology.
Having worked as both a corporate researcher and a research supplier across a wide array of industries, Jim adds a valuable “big picture” perspective to the development of customized business solutions. For more than 20 years, he has built successful business relationships by always keeping his business partner’s research objectives in focus and maintaining high standards of integrity while delivering on those objectives.
Over the past 16 years, Lori has “moved up the ranks” at The Pert Group, establishing a winning reputation for her enthusiasm, outside-the-box thinking, category knowledge and passion for insights. She brings you a wide breadth of market research experience, with a focus on analysis geared toward action. Lori is a creative and analytical professional, passionate about efficiency and dedicated to finding solutions.
Julie brings order and direction to even the most complicated projects. Her research and management talents have been honed during more than 25 years of conducting qualitative and quantitative research for Fortune 500 companies and smaller regional firms. Julie’s expertise spans new product concept testing, value proposition/brand messaging, customer satisfaction, ad concept testing, market opportunity assessments and customer profiling.
In a field where methodologies, analytical techniques, and data synthesizing change continually, Josh makes success simple. His talent at “translating” market research results helps clients reach their business objectives. Known and respected for his uncommon common sense, Josh is second to none when it comes to comprehending multiple industry segments, managing large-scale projects and leading internal and external project teams.
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Susan has a 30-year agency history in communications/market research. She brings to bear her hallmark curiosity about how things work and her savvy about human behavior in the marketplace. Susan helps build solutions based on ideas that renew, realign and reposition organizations. She has a talent for quickly framing even the toughest issues to make them newly accessible.
It’s one thing to uncover research results. It’s quite another to present them in a way that’s interesting and innovative. Jenna’s wide range of creative experience has allowed her to develop her remarkable talents in both writing and design. The result is clear: No matter what the platform or media, Jenna delivers captivating content for presentations and marketing materials.
When your business faces a challenging project, you want Jason on the case. Jason quickly grasps business objectives and related obstacles, and then takes a flexible approach to building a solution. He skillfully manages projects from start to finish. Jason’s title reflects his talents: he is a specialist in creating successful game plans for even the most difficult challenges.