We humans are visual creatures. Our strongest emotional responses come from visual cues. We live in a fast-paced society where we are constantly on the go and multi-tasking. It makes sense that we would respond well to types of information that convey the most meaning in the least amount of time. Studies confirm that images drive consumer preference much more so than taglines. So the next time you’re thinking about launching an advertising campaign or trying to communicate with your customer, consider the power of an image.
What images do you find powerful?
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