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You Don’t Need a Megaphone to Hear the VOC, You Need a Market Researcher


At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research.

I have a passion for market research, because I truly love learning about people – what they think, what they do, and why they do what they do. I love that one of my roles is to help bring the voice of the customer to life.

I’m a social scientist. My background and training, prior to working in market research at The Pert Group, was in psychology, specifically social psychology in the area of person perception. I spent most of my waking hours trying to understand how people interact with, relate to and perceive each other. It turns out the leap to market research wasn’t even a puddle jump.

We have all sorts of catchy names that we call the people we research – consumers, participants, Gen Pop, the marketplace – but don’t forget that these people are also YOU and ME.  They’re not just data points – their behaviors, choices, opinions and perceptions matter. And, as a market researcher, I’m here to help my clients understand and use that knowledge to drive more successful brand strategies.

Every day I strive to help paint a fuller and more accurate picture of consumers’ lives. How can I, Regan Mik, Senior Strategic Analyst at The Pert Group, help you listen to or understand consumers better?

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