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Make Establishing Clarity Fun: Use Infographics to Bring Personality to Presentations


In a recent study by SlideRocket, 21% of those surveyed said that they would rather do their taxes than sit through a PowerPoint presentation. That will make you think twice before presenting or sending off your next PowerPoint deck, huh?

What is unfortunate about the statistics from SlideRocket’s study is that the information in the PowerPoint presentation may be captivating, but it’s the medium in which it is presented that makes it a dreaded encounter.

People demand to be entertained all of the time, even at work. There are many ways to spice up a market research presentation – some people open it with a magic trick (like one member of The Pert Group’s Client Service Team), some people add a video montage or music, and some people find a way to present research data in a way that is so visually enticing that it drowns out the mundane-ness of a PowerPoint report.

Data visualization – sounds easy, right? Well, it can be. Let’s talk about infographics.

What The Heck is an Infographic?

You may have seen this term popping up on Twitter or other social media outlets from Twitter folk like Fast Company (@fastcompany) or Guy Kawasaki (@GuyKawasaki or @Alltop).

By definition, an infographic is a way to visualize data. Infographics take all of the words and numbers that might show up in several PowerPoint slides of bar charts, pie charts, and percentages and uses icons, colors, and creativity to organize the information in a way that engages the reader effectively. It’s almost ironic how it has the ability to get so much information across in just one graphic.

Credit: Ivan Cash

How Can I Learn More and How Can I Do This?

If you’re interested in creating your own infographics, you can start by looking at the heaps of infographics that are already out there to get your creative juices flowing.

Aside from Googling “infographics,” some places to start might be:

Another useful and fairly new resource is not only is a vault of infographics, but it also promises to help you create your own infographics. This feature is still “Coming Soon,” so in the meantime, continue to Google “how to create an infographic,” which produces some fairly helpful hints.

Do you use infographics in your presentations?  How else can you add more excitement to your presentations?

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