Innovation isn’t accidental—it requires discipline to improve the odds for successful innovation and commercialization.
On June 27th and 28th, The Pert Group will be exhibiting and speaking at the Insight Show in London. This show is Europe’s largest research exhibition, bringing together thousands of buyers, users and commissioners of market research to meet the leading suppliers of insight technologies and market research solutions.
CEO Dale Lersch and UK Managing Director Chris Bromham will present “Getting to A’HA: The Innovation Success Journey” at 12:40 p.m. on June 28th. The presentation highlights work The Pert Group did to help a global CPG manufacturer drive successful product development.
The challenge, of course, is where to start. Dale and Chris will share The Pert Group’s proprietary approach to help you uncover A’HA results.
As Chris likes to say, “in the cycle of innovation, you have to go out to sea at the start.” It is important to explore ideas and embrace divergent thinking. “Then, you need to come back to shore and develop propositions convergent with the needs of consumers.”
Using a holistic view and customizing our quantitative methods to your business objective, we start by engaging the end user early and often in the development process to identify new market opportunities, determine concept feasibility and establish the optimal product offering. Want to learn more? Visit our stand (F124) at the show
Are you planning to attend the Insight Show? What are you most looking forward to at the show? Aren’t able to make it? Contact us to set up a call or meeting for another time!
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