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Author Archives: Allison Polanis
Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and cousins. We’re typically not huge fast food
Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed to Washington, D.C.
As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what you want. More good quality,
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on just the ads themselves,
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love Clinique’s face soap
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I
Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy, Rockstar Energy, and 5-Hour Energy. The report