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Author Archives: Cheri Tabel

Cheri Tabel

About Cheri Tabel

Cheri is a tenured marketing professional with strategic prowess in scoping large, critical initiatives and moving them forward with group consensus. Cheri's ability to synthesize information and deliver insights serve her well in leading The Pert Group’s marketing initiatives. She is respected by clients and colleagues for her passion and commitment to delivering results through marketing and communications.
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“You Just Don’t Get Me.” Women, Brands and Lost Opportunities

There is an ad currently running in our area for a birth center at a local hospital. The spot features a man talking about what’s important for his wife in a birth center. It ends with a joke about gaining

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Our View of the Next 35 Years of Clarity Established

This year The Pert Group celebrates a milestone anniversary – 35 years in business. Being in business that long is definitely something to celebrate, but sitting around patting ourselves on the back for the last 35 years isn’t our style

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Strap a Cheetah to Her Back: What Brands Can Learn from Kids about Product Innovation

The Pert Group is proud to participate in Blogapalooza – a program coordinated through Max Utsler’s Innovation in Communications class at The University of Kansas. Blogapalooza provides an opportunity for Max’s students to have blog posts they write for class published on

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It’s Never Too Early to Create a Brand Loyalist through Differentiation

A friend recently shared with me her love for macaroni and cheese, and not just any mac and cheese – “Kraft, it has to be Kraft,” she said. She spent most of her childhood in Brazil and looks back with

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Time after Time: Brands Missing the Mark & How Market Research Can Help

We live in a time where information quite literally lives at our fingertips. Now, more than ever, data is used to determine victory and defeat, yet we still see brands fall when it comes to understanding their consumer. Custom market

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Looking Ahead While Celebrating 2012

What is it about the end of the year that makes us so reflective? I’m fortunate to be surrounded by forward-looking thinkers. At The Pert Group we spend our time thinking about the future as we help our clients innovate

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Using Market Research Insights to Cultivate Multicultural Consumers

I have a friend named Kat, who was born in the United States. Her parents are both American, so legally that classifies her as an American. However, from ages 5-17, most of her time was spent in the northeastern part

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Nowhere to Hide: The Customer Experience in the Age of Transparency

Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It used to be

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Creating Points of Difference at The Market Research Event

Tomorrow is my birthday (shameless plug!) and I have fun things planned with family and friends to celebrate. Actually, in the Kansas City office, three of us (all female) are celebrating our birthdays in the next week. My guess is

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The Thing About Market Research

At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. “I’ll have grounds More relative than this—the play’s

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