-
-
Popular Posts
How To Build the Perfect Presentation in 7 Steps 
The 3 Market Research Questions You Should Ask Before Every Project 
How to Create the Perfect Market Research Presentation 
What You Don’t Know Could Hurt You: 8 Reasons Exploratory Market Research is Key 
Taking Notes During Qualitative Research Now, Can Make Your Life Easier Later
Author Archives: Jen McMahon
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you know that last year they donated almost $38 million in food to both domestic and
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.
Despite his continued claims of innocence, The U.S. Anti-Doping Agency announced this month that there is overwhelming evidence that Lance Armstrong was indeed involved in doping. Cycling’s international governing body, the International Cycling Union, agreed with the findings and stripped Armstrong
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. If you ask some of my close
Product placement in television and movies is nothing new. Even viewers who are untrained in marketing and advertising can pick up on the subtle (or sometimes not-so-subtle) brand names that show up on-screen and know that the company most likely
Each summer The Pert Group offers college students and recent graduates the chance to participate in our competitive internship program. Interns are able to fully immerse themselves in the department to which they are assigned and are given the chance
Olympic athletes spend countless minutes, hours and years, training for what can come down to a split second moment during the Games. Representing their nation in this international event can be a full-time job. Often athletes find company sponsors to
Innovation isn’t accidental—it requires discipline to improve the odds for successful innovation and commercialization. On June 27th and 28th, The Pert Group will be exhibiting and speaking at the Insight Show in London. This show is Europe’s largest research exhibition,
In the age of technology, we sometimes forget where our information comes from. Finding answers to a question on the Internet isn’t the same as looking it up in an encyclopedia. With a hefty encyclopedia volume, you can almost picture someone doing
A few months ago we posted about Corporate Social Responsibility (CSR) and the importance of understanding what your customers expect from your company. Many businesses have started CSR programs and popular areas of focus include reducing their carbon footprint, ensuring