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Popular Posts
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Author Archives: Josh Monroe
By a show of hands, how many of you are doing banking on your cell phone? Chances are, if there are 10 of us in a room, no one raises their hands. The concept of banking with your cell phone
A very smart college professor would instill one main principle to all his students regarding market research. This principle was made up of three specific questions. When you hear it, it almost makes you think, “of course that is what’s
Life insurance is a very interesting market. It plays so differently than many of the other financial services in that it forces the consumer to contemplate their own death and what they would leave behind for their family. When retirement
Like so many other Fantasy Football players out there, I felt good about my team after draft day. And like so many other owners out there, I am pretty much out of it going into the midpoint of the season. Why? Well, to
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. I don’t think I’ve ever heard a
It is that time of year again. In September, most of us automatically think, “time for the kids to go back to school.” Not in the market research world. In our industry, it is conference season. With that in mind,
That’s right. The Pert Group was recently recognized by the Hartford Business Journal as a Business Champion. Over 200 businesses in the state of Connecticut were nominated, 40 were voted in as finalists, and six awards were given out at
With so many market research firms going global and conducting international research, becoming familiar with the translation process is turning out to be more and more important. Creating a questionnaire and having someone who speaks a native tongue translate for
Remember when restaurants seemed to be popping up all over the place? Several years ago, the restaurant industry was booming. Eateries had a wait if you tried to go there at 7:00 p.m. on a Friday night. Quite often restaurants
“Clarity Established” is a series of interviews with The Pert Group leadership team, industry experts, researchers and scholars. I am entering my seventh year here at The Pert Group. This was my first job after college and I sometimes wonder