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Author Archives: Julie Rippberger

Julie Rippberger

About Julie Rippberger

Julie brings order and direction to even the most complicated projects. Her research and management talents have been honed during more than 25 years of conducting qualitative and quantitative research for Fortune 500 companies and smaller regional firms. Julie’s expertise spans new product concept testing, value proposition/brand messaging, customer satisfaction, ad concept testing, market opportunity assessments and customer profiling.
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If You Build It, Will They Come?

Companies interested in opening retail stores in a “new frontier” often invest thousands of dollars in data for use in evaluating the potential location. Lots and lots of data – including customer population density and demographic stats, proximity to potential

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