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Popular Posts
How To Build the Perfect Presentation in 7 Steps 
The 3 Market Research Questions You Should Ask Before Every Project 
What You Don’t Know Could Hurt You: 8 Reasons Exploratory Market Research is Key 
Taking Notes During Qualitative Research Now, Can Make Your Life Easier Later 
How to Create the Perfect Market Research Presentation
Author Archives: Marissa Vidler
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
I’ve been living in the Midwest for a little over four years now, so it was inevitable that I would soon begin having Midwestern problems. That day came last weekend when I went downstairs to find my basement flooded after
The opinions expressed in this blog may or may not represent the opinions of The Pert Group. I love Barry Manilow. I always have and always will. Yes, I am a Fanilow. While many mock him for being cheesy or
I went to dinner a few nights ago with some friends. It was a nice restaurant that had a number of fancy-shmancy martinis to pick from. I asked the table what kind of martini I should get and, in unison,
In early June, I wrote a post about how market research could have helped J.C. Penney avoid the mess that is their new pricing structure (For Sale: The Shopper Experience at J.C. Penney). Since then, one of the key architects
Like many Americans, I love a good deal. I recently received a 30% coupon from Kohl’s. While I didn’t think I needed new clothes, Kohl’s thought differently, so I shopped. After my purchases were totaled, the receipt showed that I spent $150,
I recently took a much-needed vacation to an all-inclusive resort in Cozumel, Mexico. You know the kind – you are waited on hand and foot every moment of the day and enjoy no less than eight huge meals a day
On a recent trip to my local grocery store, when the sales associate pointed out a survey URL at the bottom of my receipt, my researcher Spidey senses started tingling. I’m always interested in who is conducting research and what