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Popular Posts
How To Build the Perfect Presentation in 7 Steps 
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How to Create the Perfect Market Research Presentation
Author Archives: Natalie George
As a moderator, I like to believe that I have all of the fun in front of the glass (or, mirror). My clients, who enjoy some stellar buffet dinners and treats in the backroom, might disagree with me, but I’m
Once upon a time, I took a trip to San Francisco to moderate focus groups. Having never been to the city, I went in a little early to knock out some of the tourist attractions, see firsthand the “city by
While mo’ money meant mo’ problems for Notorious BIG, we’re spreading the mo’love through some fundraising here at The Pert Group. While October is readily associated with Breast Cancer Awareness, and stores stock their shelves with pink M&Ms, pink oven
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. These days, bulletin boards don’t
I’m almost over my Olympic withdrawal. Almost. In an attempt to remember what once was – the two weeks of patriotism, learning that sports like the ‘walk-run’ exist, and questioning the love life of Ryan Lochte – I decided to
One of my very first posts on The Pert Group blog was about the importance of listening to your consumers. While that post pointed out that failing to listen could leave you in your competitors’ dust, let’s talk about another
By now you may have heard of the Tupac hologram. For those who may be unfamiliar, Tupac Shakur was a rapper from the West Coast who was killed in 1996. Over the years, just as with many dead celebrities, there
I don’t think anyone can forget the iPhone commercial that constantly reminded us “there’s an app for that.” And there certainly is…most of the time. Playing in the mobile app space is an art, and some industries are doing a better
Seeing focus groups depicted in commercials or on television is always intriguing as a moderator – you want to see if they got it right. I picture my college roommates who were nursing students, watching Grey’s Anatomy, and matter-of-factly calling out the
If you follow anyone who has attended market research conferences on Twitter, it is likely that you’ve seen “gamification” show up on your Twitter stream. After attending ESOMAR back in September, Chris Bromham of The Pert Group’s UK office, cited gamification as