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Author Archives: Susan Spaulding
Ideas sometimes pop into our heads: good ideas; breakthrough ideas. More often than not, however, we struggle to find new approaches to our problems or to develop opportunities. So we stick with what works and what we know, and we
I was delighted to be among the more than 1,000 market researchers who attended The Market Research Event in Orlando, Florida last week. Laura Donovan, of Kraft Foods, and I presented a case study on how to engage in a