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Popular Posts
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How to Create the Perfect Market Research Presentation
Category Archives: About The Pert Group
An issue we have been watching closely here at The Pert Group is bursting onto the national scene – the impact of student loan debt and the implications key sectors are feeling. Recently The New York Times took to the topic
I recently watched a brilliant clip of the incomparable John Cleese (of Monty Python fame) lecturing on creativity. To be fair, I am such an enormous Python fan I’m pretty sure I would watch anything featuring him even if the
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. My passion for market research means the world
As a moderator, I like to believe that I have all of the fun in front of the glass (or, mirror). My clients, who enjoy some stellar buffet dinners and treats in the backroom, might disagree with me, but I’m
Bacon? Bacon, bacon, BACON! Wait! What do you mean you were only joking? What a cruel April Fool’s joke that I cannot actually start purchasing bacon flavored mouthwash. In an article that went viral on social media sites starting the
Today the whole world is accessible from a phone or tablet – you can book a flight, make a dinner reservation, and even change the thermostat setting in your house from nearly anywhere. Marketers are employing this technology to not
A New York Times article, posted earlier this week, cites the following statistic: The overuse of emergency rooms is responsible for up to $38 billion in wasteful spending in the United States every year. The healthcare industry has worried about
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
There is an ad currently running in our area for a birth center at a local hospital. The spot features a man talking about what’s important for his wife in a birth center. It ends with a joke about gaining
This year The Pert Group celebrates a milestone anniversary – 35 years in business. Being in business that long is definitely something to celebrate, but sitting around patting ourselves on the back for the last 35 years isn’t our style