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Category Archives: Market Research How To

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Qualitative Research: The World is My Playground

At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. My passion for market research means the world

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In Front of the Looking Glass – When Clients Engage Directly with Consumers to Innovate

As a moderator, I like to believe that I have all of the fun in front of the glass (or, mirror). My clients, who enjoy some stellar buffet dinners and treats in the backroom, might disagree with me, but I’m

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Market Researchers, Line 1: Using Mobile to Connect with the Consumer

Today the whole world is accessible from a phone or tablet – you can book a flight, make a dinner reservation, and even change the thermostat setting in your house from nearly anywhere. Marketers are employing this technology to not

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“You Just Don’t Get Me.” Women, Brands and Lost Opportunities

There is an ad currently running in our area for a birth center at a local hospital. The spot features a man talking about what’s important for his wife in a birth center. It ends with a joke about gaining

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Are Your Commercials a Slam Dunk with Consumers? An Ad Testing Buzzer Beater

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered

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Don’t Eat Your Words – Create a Message that Resonates

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed to Washington, D.C.

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How to Get a “Clean” Vision of Your Customers with Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love Clinique’s face soap

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Driving Customers to Your Brand through Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I

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Developing Strategies for Crisis Management

Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy, Rockstar Energy, and 5-Hour Energy. The report

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Bring New Life to Your Brand Tracker

Do you feel like your brand tracker is underutilized, ineffective and outdated? I have a few tips to give it CPR and breathe new life into your study. Fairly early on in my career I had my first exposure to

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