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Tag: advertising impact
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward in the aftermath of the storm remains
Product placement in television and movies is nothing new. Even viewers who are untrained in marketing and advertising can pick up on the subtle (or sometimes not-so-subtle) brand names that show up on-screen and know that the company most likely
I’m almost over my Olympic withdrawal. Almost. In an attempt to remember what once was – the two weeks of patriotism, learning that sports like the ‘walk-run’ exist, and questioning the love life of Ryan Lochte – I decided to
Advertisements move me. They inspire me, they make me laugh, they make me think. Although I am a market researcher, I still fall victim to the same advertisements a “lay” person might. Actually, I think being in the market research industry sometimes makes me