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Tag: Brand
Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social
There is an ad currently running in our area for a birth center at a local hospital. The spot features a man talking about what’s important for his wife in a birth center. It ends with a joke about gaining
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
A few weeks ago, my eight year old car broke down on the way to work, and let me tell you, it was ugly. I had to hip check it onto the side of the road, and it took over
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you know that last year they donated almost $38 million in food to both domestic and
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.
When I was a kid, I lived and died by when the newest ‘N SYNC and 98 Degrees CDs were coming out. My friends and I would argue over which Lachey brother was hotter (I was on Team Nick) and
A friend recently shared with me her love for macaroni and cheese, and not just any mac and cheese – “Kraft, it has to be Kraft,” she said. She spent most of her childhood in Brazil and looks back with