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Tag: Clarity Established
Does your business play where the puck is? Or where it’s going to be? At a recent marketing and communications conference in Washington, DC, this question was asked several times of a captivated and inspired audience. Speaker Sonny Ganguly, CMO
A New York Times article, posted earlier this week, cites the following statistic: The overuse of emergency rooms is responsible for up to $38 billion in wasteful spending in the United States every year. The healthcare industry has worried about
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
This year The Pert Group celebrates a milestone anniversary – 35 years in business. Being in business that long is definitely something to celebrate, but sitting around patting ourselves on the back for the last 35 years isn’t our style
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.
As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what you want. More good quality,