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Tag: consumers
An issue we have been watching closely here at The Pert Group is bursting onto the national scene – the impact of student loan debt and the implications key sectors are feeling. Recently The New York Times took to the topic
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
A few weeks ago, my eight year old car broke down on the way to work, and let me tell you, it was ugly. I had to hip check it onto the side of the road, and it took over
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you know that last year they donated almost $38 million in food to both domestic and
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed to Washington, D.C.
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on just the ads themselves,