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Tag: customer satisfaction

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Sitting at the Intersection of Change & Millennials: the Automotive Path to Purchase

A few weeks ago, my eight year old car broke down on the way to work, and let me tell you, it was ugly. I had to hip check it onto the side of the road, and it took over

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Listen to Me: How Consumer Insights Can Save a Brand

As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP

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Sailing through the Rough Waters of Brand Crisis

Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.

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How to Get a “Clean” Vision of Your Customers with Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love Clinique’s face soap

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Driving Customers to Your Brand through Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I

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Nowhere to Hide: The Customer Experience in the Age of Transparency

Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It used to be

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Grocery Shopping the Inefficient Way?

I’m hosting a baby shower for one of my good friends and she requested an antipasto platter and peppers and onions as part of the menu to honor her Italian heritage. I’m more than happy to do what she wants

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Challenging Directions: Identifying the Path to Purchase

I’ve been living in the Midwest for a little over four years now, so it was inevitable that I would soon begin having Midwestern problems. That day came last weekend when I went downstairs to find my basement flooded after

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For Sale: The Shopper Experience at J.C. Penney

Like many Americans, I love a good deal. I recently received a 30% coupon from Kohl’s. While I didn’t think I needed new clothes, Kohl’s thought differently, so I shopped. After my purchases were totaled, the receipt showed that I spent $150,

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Show Me the Money: Give Customers What They Need to Make the Right Financial Decisions

One of the great things about living in the 21st century is choice. I can choose where I want to live, what cereal I want to eat, what television program to watch – including watching when I want to watch

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