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A few weeks ago, my eight year old car broke down on the way to work, and let me tell you, it was ugly. I had to hip check it onto the side of the road, and it took over
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
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This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love Clinique’s face soap
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I
Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It used to be
I’m hosting a baby shower for one of my good friends and she requested an antipasto platter and peppers and onions as part of the menu to honor her Italian heritage. I’m more than happy to do what she wants
I’ve been living in the Midwest for a little over four years now, so it was inevitable that I would soon begin having Midwestern problems. That day came last weekend when I went downstairs to find my basement flooded after
Like many Americans, I love a good deal. I recently received a 30% coupon from Kohl’s. While I didn’t think I needed new clothes, Kohl’s thought differently, so I shopped. After my purchases were totaled, the receipt showed that I spent $150,
One of the great things about living in the 21st century is choice. I can choose where I want to live, what cereal I want to eat, what television program to watch – including watching when I want to watch
