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Tag: focus groups
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. My passion for market research means the world
As a moderator, I like to believe that I have all of the fun in front of the glass (or, mirror). My clients, who enjoy some stellar buffet dinners and treats in the backroom, might disagree with me, but I’m
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. These days, bulletin boards don’t
I’m hosting a baby shower for one of my good friends and she requested an antipasto platter and peppers and onions as part of the menu to honor her Italian heritage. I’m more than happy to do what she wants
Seeing focus groups depicted in commercials or on television is always intriguing as a moderator – you want to see if they got it right. I picture my college roommates who were nursing students, watching Grey’s Anatomy, and matter-of-factly calling out the
“If you always do what you’ve always done, you’ll always get what you’ve always got.” ~Henry Ford Chances are, you’ve found yourself asking, “What can exploratory market research do for me and my company?” If on a daily basis you’re
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. Oftentimes when I tell people that I
When I was in sixth grade, we had a semester-long class about effective note taking. I thought it was to prepare us for high school, even college, but I never really thought that it would extend into my professional life.