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Developing Strategies for Crisis Management

Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy, Rockstar Energy, and 5-Hour Energy. The report

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C is for Cookie … and Concept Potential

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. Did you know that OREO®

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Top Ten Things You Should Never Do in a Market Research Survey

By now it seems that market research questionnaires would be much improved over those from 15 or 20 years ago, but is that really the case?  Are market researchers relying on old methods and survey logic?  If so, how is

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Market Research: 8 Proactive Moves to Make in the Early Stages of a Product Test

In custom market research, product testing is the name of the game. Whether you’re employing qualitative or quantitative research methods, getting off on the right foot is critical to the success of your study.  Follow these steps and you will avoid many mishaps

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