Call Us at 888.460.0842
Connect twitter facebook you tube rss

Tag: listening

Lightbulbs_Banner

And Now for Something Completely Different – A Monty Python Who Won’t Strangle Creativity

I recently watched a brilliant clip of the incomparable John Cleese (of Monty Python fame) lecturing on creativity. To be fair, I am such an enormous Python fan I’m pretty sure I would watch anything featuring him even if the

Read full post »

sound_banner

Listen to Me: How Consumer Insights Can Save a Brand

As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP

Read full post »

spotlight_employee_banner_REV

Why I’m Passionate about Market Research: I’m a Professional Alien

I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I

Read full post »

hand_reaching_out_banner

Nowhere to Hide: The Customer Experience in the Age of Transparency

Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It used to be

Read full post »

Piano blog

Market Research Helps Brands Write Songs that Make the Whole World Sing

The opinions expressed in this blog may or may not represent the opinions of The Pert Group. I love Barry Manilow. I always have and always will. Yes, I am a Fanilow. While many mock him for being cheesy or

Read full post »

talking_ear_banner

Your Consumers Are Talking About You. Are You Listening?

One of my very first posts on The Pert Group blog was about the importance of listening to your consumers. While that post pointed out that failing to listen could leave you in your competitors’ dust, let’s talk about another

Read full post »

puzzle_magnifying_glass

Cultivating Customer Relationships through Satisfaction Surveys

I recently took a much-needed vacation to an all-inclusive resort in Cozumel, Mexico. You know the kind – you are waited on hand and foot every moment of the day and enjoy no less than eight huge meals a day

Read full post »

phone_banner

In One Ear & Out the Other: the Importance of Listening in Life & Market Research

Listening. We’re told to listen even before we understand what the word means. When we do understand what the word means, we too often pretend that we don’t understand. And when we’re too old to pretend we don’t understand, we

Read full post »