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Tag: market intelligence

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A Negative Net Worth: Millennials & the Weight of Student Loan Debt

An issue we have been watching closely here at The Pert Group is bursting onto the national scene – the impact of student loan debt and the implications key sectors are feeling. Recently The New York Times took to the topic

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Opportunity Definition: What You Need to Know About Brands, Technology & Women

Recently, I had the pleasure of conducting a workshop during the Marketing to Women Conference on “Brands, Technology & Women: How to Optimize Your Touchpoint Communication Strategy with Women” that combines our best female consumer knowledge. As I’ve mentioned in our

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Developing Strategies for Crisis Management

Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy, Rockstar Energy, and 5-Hour Energy. The report

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Opportunity Definition: Women Drive the Economy

Before you can take advantage of a business and brand-building opportunity, there’s an essential first step: You need to know what opportunity exists. The female market provides a wonderful example of opportunity.How can you uncover messaging that more effectively reaches

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Driving Your Company Forward Through Exploratory Custom Market Research

“If you always do what you’ve always done, you’ll always get what you’ve always got.” ~Henry Ford Chances are, you’ve found yourself asking, “What can exploratory market research do for me and my company?” If on a daily basis you’re

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