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Tag: market research
Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and cousins. We’re typically not huge fast food
Today the whole world is accessible from a phone or tablet – you can book a flight, make a dinner reservation, and even change the thermostat setting in your house from nearly anywhere. Marketers are employing this technology to not
Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social
A New York Times article, posted earlier this week, cites the following statistic: The overuse of emergency rooms is responsible for up to $38 billion in wasteful spending in the United States every year. The healthcare industry has worried about
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed to Washington, D.C.