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Tag: marketing
One of the biggest challenges facing the insurance industry today is how to connect and sell to the millennial generation. Establishing trust with a generation that views door-to-door salesmen as intrusive rather than helpful means that discussing life insurance over
I recently watched a brilliant clip of the incomparable John Cleese (of Monty Python fame) lecturing on creativity. To be fair, I am such an enormous Python fan I’m pretty sure I would watch anything featuring him even if the
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.
In the “Business of Women” series we’ve been answering the questions that companies all over the country are trying to answer when it comes to effectively marketing to women. In this post, I would like to tackle one (and in some cases
The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward in the aftermath of the storm remains
Despite his continued claims of innocence, The U.S. Anti-Doping Agency announced this month that there is overwhelming evidence that Lance Armstrong was indeed involved in doping. Cycling’s international governing body, the International Cycling Union, agreed with the findings and stripped Armstrong
In many ways, Las Vegas seems to be a fitting location for a market research conference. As researchers, we eliminate the guesswork from critical business decisions, making them less of a gamble. It seems only natural that we converge in