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Tag: online qualitative research

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Qualitative Research: The World is My Playground

At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. My passion for market research means the world

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Picture Perfect: Choosing the Right Words for Your Brand through Qualitative Research

I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and

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Your Consumers Are Talking About You. Are You Listening?

One of my very first posts on The Pert Group blog was about the importance of listening to your consumers. While that post pointed out that failing to listen could leave you in your competitors’ dust, let’s talk about another

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Uncovering Rich Insights in Your Pajamas: Conducting Qualitative Research Online

The Internet has made it possible to work in our pajamas, shop in our pajamas, and now it is even possible to do research in our pajamas. Online qualitative research is becoming increasingly popular and as the demand has increased, so has

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