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Tag: Product Testing
Over the last year or so, major name-brand US companies have filed for bankruptcy. Most recently, the well-known camera manufacturer, Kodak, filed for bankruptcy protection. This is a company that invented the first hand-held camera and actually brought the world
In custom market research, product testing is the name of the game. Whether you’re employing qualitative or quantitative research methods, getting off on the right foot is critical to the success of your study. Follow these steps and you will avoid many mishaps