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Tag: qualitative research
There are some places I will not go. For starters, I am not the least bit interested in having dinner with Kim Jong Un or Dennis Rodman in North Korea. While I love that my career in research takes me
Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and cousins. We’re typically not huge fast food
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. My passion for market research means the world
As a moderator, I like to believe that I have all of the fun in front of the glass (or, mirror). My clients, who enjoy some stellar buffet dinners and treats in the backroom, might disagree with me, but I’m
Bacon? Bacon, bacon, BACON! Wait! What do you mean you were only joking? What a cruel April Fool’s joke that I cannot actually start purchasing bacon flavored mouthwash. In an article that went viral on social media sites starting the
Today the whole world is accessible from a phone or tablet – you can book a flight, make a dinner reservation, and even change the thermostat setting in your house from nearly anywhere. Marketers are employing this technology to not
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I