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Tag: quantitative research

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Billions and Billions Served Yet Still Focused on Product Innovation

Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and cousins. We’re typically not huge fast food

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Are Your Commercials a Slam Dunk with Consumers? An Ad Testing Buzzer Beater

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered

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Don’t Eat Your Words – Create a Message that Resonates

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed to Washington, D.C.

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When it Comes to Consumer Insights, How Much Data is Too Much Data?

As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what you want. More good quality,

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The After Effects of Hurricane Sandy: Marketing During Times of Crisis

The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward in the aftermath of the storm remains

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Driving Customers to Your Brand through Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I

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Cleaning Out the Competition: How to Price Your Product for the Market

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have an American Bulldog

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Grocery Shopping the Inefficient Way?

I’m hosting a baby shower for one of my good friends and she requested an antipasto platter and peppers and onions as part of the menu to honor her Italian heritage. I’m more than happy to do what she wants

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Why did the chicken cross the road? To learn how to improve the customer experience!

September is National Chicken Month! From fast food fried chicken at Kentucky Fried Chicken to chicken on sandwiches and salads at Panera to standard American fare at Applebee’s, not to mention fancy entrees at fine dining restaurants and the chicken

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“What I Learned This Summer” – Five Interns, Ten Weeks, One Market Research Firm

Each summer The Pert Group offers college students and recent graduates the chance to participate in our competitive internship program. Interns are able to fully immerse themselves in the department to which they are assigned and are given the chance

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