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Tag: research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a very sports-centered
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what you want. More good quality,
Once upon a time, I took a trip to San Francisco to moderate focus groups. Having never been to the city, I went in a little early to knock out some of the tourist attractions, see firsthand the “city by
In the “Business of Women” series we’ve been answering the questions that companies all over the country are trying to answer when it comes to effectively marketing to women. In this post, I would like to tackle one (and in some cases
Courtney talked about going shopping on Black Friday last week and she wasn’t alone. A record 247 million Americans shopped in stores and online this past weekend and on average, spent more money than last year. The Social Media Team
Right now we live in a world where deals are king. With the economy the way it is, Americans are looking for ways to save a buck anywhere they can. According to the article “Let’s Make a Deal: The Gamification
Before you can take advantage of a business and brand-building opportunity, there’s an essential first step: You need to know what opportunity exists. The female market provides a wonderful example of opportunity.How can you uncover messaging that more effectively reaches
The Millennial Generation is funny. The characteristics of its members are so very different from previous generations that much research has been done to figure out who Millennials are, what they do, how they think, and, most importantly for companies,
In many ways, Las Vegas seems to be a fitting location for a market research conference. As researchers, we eliminate the guesswork from critical business decisions, making them less of a gamble. It seems only natural that we converge in