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Tag: Restaurant

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Billions and Billions Served Yet Still Focused on Product Innovation

Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and cousins. We’re typically not huge fast food

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Brand Strategy: How do brands react when their story gets told by others?

Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social

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Driving Customers to Your Brand through Market Research

This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few weeks ago I

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A New Generation: Millennials in Market Research

The Millennial Generation is funny. The characteristics of its members are so very different from previous generations that much research has been done to figure out who Millennials are, what they do, how they think, and, most importantly for companies,

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Restaurant Industry: Feeding More Than the Average Customer

A few months ago we posted about Corporate Social Responsibility (CSR) and the importance of understanding what your customers expect from your company. Many businesses have started CSR programs and popular areas of focus include reducing their carbon footprint, ensuring

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Winning the Game in the Restaurant Industry

Today the game is changing for the restaurant industry in innumerable ways. How can restaurants stay ahead of the curve in driving traffic, retaining loyal customers, innovating the dining experience and staying profitable? If you’re looking to innovate your brand,

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