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Tag: Retail
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an article about Hasbro’s new line
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
We live in a time where information quite literally lives at our fingertips. Now, more than ever, data is used to determine victory and defeat, yet we still see brands fall when it comes to understanding their consumer. Custom market
Courtney talked about going shopping on Black Friday last week and she wasn’t alone. A record 247 million Americans shopped in stores and online this past weekend and on average, spent more money than last year. The Social Media Team
I’m hosting a baby shower for one of my good friends and she requested an antipasto platter and peppers and onions as part of the menu to honor her Italian heritage. I’m more than happy to do what she wants
There are many things you might shop at Walmart for – groceries, socks, toys, a new bookcase or even fishing gear. Life insurance probably isn’t on your shopping list when visiting the nation’s largest retailer, but now it can be.
The Millennial Generation is funny. The characteristics of its members are so very different from previous generations that much research has been done to figure out who Millennials are, what they do, how they think, and, most importantly for companies,
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you gain custom market research solutions. Many will remember Imelda Marcos and her famous collection
In early June, I wrote a post about how market research could have helped J.C. Penney avoid the mess that is their new pricing structure (For Sale: The Shopper Experience at J.C. Penney). Since then, one of the key architects
Companies interested in opening retail stores in a “new frontier” often invest thousands of dollars in data for use in evaluating the potential location. Lots and lots of data – including customer population density and demographic stats, proximity to potential