Call Us at 888.460.0842
Connect twitter facebook you tube rss

Tag: social media monitoring

Fork Knife Laptop BLOG

Brand Strategy: How do brands react when their story gets told by others?

Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social

Read full post »

hand_reaching_out_banner

Nowhere to Hide: The Customer Experience in the Age of Transparency

Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It used to be

Read full post »

track_graylines

Is Being an Olympic Sponsor Worth It?

I’m almost over my Olympic withdrawal. Almost. In an attempt to remember what once was – the two weeks of patriotism, learning that sports like the ‘walk-run’ exist, and questioning the love life of Ryan Lochte – I decided to

Read full post »

talking_ear_banner

Your Consumers Are Talking About You. Are You Listening?

One of my very first posts on The Pert Group blog was about the importance of listening to your consumers. While that post pointed out that failing to listen could leave you in your competitors’ dust, let’s talk about another

Read full post »

compass

Driving Your Company Forward Through Exploratory Custom Market Research

“If you always do what you’ve always done, you’ll always get what you’ve always got.” ~Henry Ford Chances are, you’ve found yourself asking, “What can exploratory market research do for me and my company?” If on a daily basis you’re

Read full post »