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Tag: social media
Recently, I had the pleasure of conducting a workshop during the Marketing to Women Conference on “Brands, Technology & Women: How to Optimize Your Touchpoint Communication Strategy with Women” that combines our best female consumer knowledge. As I’ve mentioned in our
Social media has become an incredibly powerful tool for brands. Not having a Facebook page and Twitter account makes a brand feel dated and out of touch. Television commercials now feature the Facebook and Twitter icons (if not more social
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you know that last year they donated almost $38 million in food to both domestic and
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on just the ads themselves,
In our recent Business of Women series blog post about technology, we shared that women visit more social and community sites than men. Now, we’d like to tell you a bit more about women’s engagement with social media. What’s the
As the female market changes and it becomes clear that women drive the economy, we thought it would be great to also shed a few more outdated stereotypes about women – especially in the technology arena. Did you know that
The Millennial Generation is funny. The characteristics of its members are so very different from previous generations that much research has been done to figure out who Millennials are, what they do, how they think, and, most importantly for companies,
I’m almost over my Olympic withdrawal. Almost. In an attempt to remember what once was – the two weeks of patriotism, learning that sports like the ‘walk-run’ exist, and questioning the love life of Ryan Lochte – I decided to
I admit it – I can be slow to adapt to new technologies. I had one of the original Nokia cell phones for way longer than I should have and still don’t have a Smartphone. I have, however, been a
One of my very first posts on The Pert Group blog was about the importance of listening to your consumers. While that post pointed out that failing to listen could leave you in your competitors’ dust, let’s talk about another