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Tag: the pert group
I recently watched a brilliant clip of the incomparable John Cleese (of Monty Python fame) lecturing on creativity. To be fair, I am such an enormous Python fan I’m pretty sure I would watch anything featuring him even if the
A New York Times article, posted earlier this week, cites the following statistic: The overuse of emergency rooms is responsible for up to $38 billion in wasteful spending in the United States every year. The healthcare industry has worried about
I had a dear friend in high school whose father was the coach of a professional sports team. Imagine my oh-my-gosh-I-can’t-stand-it excitement when I was invited to attend a team event with her family. After much high-school-age-appropriate angst about the
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word geek, and
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows (sales and reputation). I’m still dumbstruck that JCP
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get what I
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas.
When I was a kid, I lived and died by when the newest ‘N SYNC and 98 Degrees CDs were coming out. My friends and I would argue over which Lachey brother was hotter (I was on Team Nick) and
Once upon a time, I took a trip to San Francisco to moderate focus groups. Having never been to the city, I went in a little early to knock out some of the tourist attractions, see firsthand the “city by
In the “Business of Women” series we’ve been answering the questions that companies all over the country are trying to answer when it comes to effectively marketing to women. In this post, I would like to tackle one (and in some cases