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Recently, I had the pleasure of conducting a workshop during the Marketing to Women Conference on “Brands, Technology & Women: How to Optimize Your Touchpoint Communication Strategy with Women” that combines our best female consumer knowledge. As I’ve mentioned in our
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on just the ads themselves,
“Getting information off the Internet is like taking a drink from a fire hydrant.” Mitchell Kapor Have you ever been part of an office conversation when a co-worker nonchalantly brings up new, important business trends or a newsworthy occurrence in your industry,